With the rise of women-only spaces also come wellness spaces, with positivity and healing in mind. CAP beauty in Manhattans West Village dispense organic and natural products with interiors offering empowering messages aimed at women with “women’s rights are human rights” posters designed by all female social club, ‘The Wing’.
Cap Beauty first opened its doors in 2015 as a wellness store and spa, with the aim to only stock products that are 100% natural, bursting with nutrition and antioxidants, made from plants to create change both externally and internally. CAP Beauty lives by the philosophy that “Beauty is wellness, wellness is beauty” Founders Kerrilynn Pamer and Cindy DiPrima Morisse both share the passion for wellness, refined and inspired living and decided that New York City needed a store committed to natural beauty. CAP Beauty embraces the transformational powers of pure plant ingredients to heal fortify, protect and return cells to a state of youthful vibrancy. Both Kerrilynn and Cindy hope to share their passion for natural wellness with the world from using healthy, effective and natural products for everyone.