Get Ready! Gwyneth Paltrow turns designer!
In between stints as an Oscar-winning actress she has carved out a niche with her virtuous vegan lifestyle brand, but it seems Gwyneth Paltrow is keen to add yet another string to her bow – by branching into fashion.
The health guru and mother-of-two has announced that her company, Goop, would be rolling out its very first clothing line in September after almost a year of speculation.
While there’s been talk of a fashion collection since July last year, when Goop’s CEO first announced that it was in the pipeline, this is the first mention of a date.
Goop – which launched eight years ago – has also recently launched its own publishing imprint and skincare line, while Gwyneth has just released her third cook book, It’s All Easy: Delicious Weekday Recipes for the Super-Busy Home Cook.
While little detail is known about what specific items will be included, Paltrow’s previous collaborations with designers like Stella McCartney, Diane von Furstenberg, and Michael Kors for the site can give us a hint. What are we expecting? An assortment in line with Goop’s aesthetic, meaning classic T-shirts, chic denim, rich fabrics, and plenty of neutral colors.
Considering the fact that Paltrow rarely dons an outfit we don’t love, anything she comes up with is sure to fly off the shelves.
