Inspired by an imaginary – and impeccably dressed – girl gang kicking up dust in the desert, the new collection boasts an expanded variety of separates in elevated materials, perfect for building the day-to-night wardrobe.
“Its an evolution. The first collection was very focused and stripped back, I challenged myself to create an essential denim wardrobe. With the second collection it was more about exploring where else we could take it”
Alexa Chung | It-girl and designer
Established in 2000, AG emerged as a leading influence in the premium denim industry, elevating the traditional blue jean with meticulously cut silhouettes, artful distressing, and fabrics of the finest quality. Initially founded with an exclusive focus on luxury denim, AG’s Evolution into contemporary lifestyle brand began in 2008 when Samuel Ku, son of founder Yul Ku, took over as Creative Director. Since then, Samuel and the AG design team have focused on seamlessly integrating complete collections that reflect the true sensibility of the brand: Chic. Sophisticated. Classic.
“The collection is elevated yet still accessible, and is quintessential Alexa, while still embodying the AG brand”
Sam Ku | AG President
The collection is available from today at STYLEBOP.com